Founded in 1998, Pageant Media has become a leader in providing specialist business information within its key markets, delivering authoritative, high quality news and intelligence across both print and digital platforms, as well as premium educational and networking events.
Pageant Media required Salesforce to deliver business intelligence that would help drive sales in the company. With an initial telesales team of 40 agents, it needed a service that could integrate all outbound calls into Salesforce. The solution had to improve the speed at which users could make calls and increase efficiency logging calls in Salesforce. It had to save users time on admin and improve productivity. Pageant Media required a system to be setup within three weeks. It needed to be implemented quickly and easily, with little onsite maintenance required.
Pageant Media have adopted Natterbox’s Computer Telephony Integration (CTI), and are able to streamline their telesales system. Users have access to an outbound dialling solution from within Salesforce. The CTI allows users to click-todial in Salesforce, and put in end user notes and bespoke wrap up codes at the end of every call, maximising call efficiency. The service automatically logs calls in Salesforce, reducing admin time.
Pageant Media also adopted Natterbox’s call recording solution. Users can record calls on-demand and listen to playbacks from within Salesforce or via the Natterbox portal. Employees can listen-back to recordings to recall important information, and managers can listen-back to provide better coaching. Improved sales effectiveness subsequently generated significant growth for the company. Natterbox was able to get the system implemented in less than two weeks.
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