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Key Appointment Propels Global Expansion for Natterbox

UK based hosted voice provider, Natterbox, has begun its planned global expansion with the launch of its new regional operation based in Sydney following the appointment of emerging market IT specialist, Charles Heunemann, as its new Asia Pacific Managing Director.

Charles has over 29 years experience in the information technology sector and is considered one of the foremost specialists in establishing early entry technology markets. With a track record of taking businesses from inception to market leadership, Charles has been appointed as Managing Director of Natterbox Asia Pacific with immediate effect and will be responsible for expanding sales, marketing, and operations in Australia, New Zealand, China, India, Japan and the rest of Asia.

Neil Hammerton, CEO of Natterbox, commented: “As a seasoned professional with a great depth of industry knowledge and an intimate understanding of the Asia Pacific region, Charles is a key appointment for us. Coupled with his experience and our innovative array of products and services, we expect to become a major partner for businesses in the Asia Pacific telecom’s industry.”

Neil also explained how, with its dynamic economy, Asia Pacific is one of the fastest growing regions in the world and a key territory for Natterbox. He continued:

“Now is an exciting time for Natterbox to enter the APAC market as we are already seeing a marked decline in fixed line services with users migrating voice to mobile and over data services. The reform of telecommunications regulations over 2011 will contribute to increased competition and choice for businesses and consumers; as the National Broadband Network becomes the predominant infrastructure it will significantly contribute to the telecommunications industry doubling in size to around $80 billion* by 2020.”

Charles added: “The Australian economy is dominated by its service sector, which represents 68 percent of Australian GDP. For those service sector businesses to survive and grow, the majority of which are small to medium in size, they must out-compete their rivals for their customer’s dollar. Natterbox is already helping companies to be more competitive in the UK and I have no doubt that it will be extremely well received within this diligent and rapidly expanding marketplace; its ability to dovetail with CRM means businesses are able to respond to customers faster and more accurately. Moreover, because Natterbox is available through a monthly fixed charge, businesses will find that their telecommunications costs are lower and therefore manageable.”

Natterbox provides a cloud based service that delivers real-time integration with Salesforce, Microsoft Dynamics, SugarCRM and other CRM systems to allow voice calls to be dynamically routed based on information held in these systems. Call recording and archiving as well as automated customer record management are key capabilities.

* Research according to independent global telecommunications research and consultancy company, BuddeComm (


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