London 28th May, 2019 – Digital marketing specialist mmadigital, today announced that it has selected Natterbox, a leading provider of voice and cloud services, to improve its customer journey and speed up the delivery of leads that it generates for its clients.
mmadigital is the fastest growing lead generation specialist in the legal market. Through the company’s multiple consumer brands, it provides sales and marketing ready leads to its client base of law firms throughout the UK. Due to the high volume of inbound calls it receives from consumers each day, alongside increased competition in the market and growing cost of generating inbound leads, mmadigital needed to implement a technology solution that enabled it to follow up with enquiries as quickly as possible, while ensuring that callers receive a seamless customer experience.
mmadigital selected Natterbox following a competitive pitch process and will roll out the full range of its services, offering customers a new connected journey. By implementing Natterbox’s solutions, mmadigital hopes to gain competitive advantage, notably by new leads being seamlessly assigned to an agent; alerting them to which of mmadigital’s consumer brands the customer is calling so they can personalise how they answer the call; the ability to have new leads automatically added to a ‘dial list’ and customers being able to request a call back if on hold. It will also give mmadigital more detailed visibility of performance via its reporting functions, as well as the ability to scale up its contact centre operations as required.
Dez Derry, CEO, mmadigital commented: “We’re operating in a fiercely competitive market, which makes our response time critical. By integrating Natterbox’s services, we will be able to contact leads quicker, while providing a more personalised customer experience.
“As a technology-led company, we were looking for a partner that championed innovation and had the ability to tailor solutions to our exact requirements – in Natterbox we found that. Like us, Natterbox is a fast-growing tech business so we share many of the same values and they understand the way we want to operate. I look forward to working with the Natterbox team and enhancing our offering with its services.”
Neil Hammerton, CEO and Co-founder, Natterbox said: “We’re thrilled to work with mmadigital and support its ambitious growth plan moving forward. At Natterbox, we understand the challenge of being a disruptor that is using technology to shake-up a market that has traditionally been monopolised by only a few players. By integrating our technology, mmadigital will lower customer acquisition costs making this sort of lead generation activity accessible and affordable for legal firms both large and small.”
Natterbox launched in 2010 to solve business telephony issues and bring voice into the digitised customer experience through a global cloud PBX service that captures and integrates voice into customer processes. Over 500 organisations around the world rely on Natterbox to set new standards in customer experience, drive measurable increases in sales efficiency, competitive advantage and organisational success. Customers include Groupon and Legal & General.
mmadigital is a rapidly growing group of companies providing innovative, technology-powered customer acquisition services to professional firms throughout the UK, helping them achieve growth through access to high quality, qualified leads.
To deliver this, mmadigital has developed several ‘disruptive’ online consumer legal services brands – powered by its own proprietary lead generation platform – generating lead flow into law firms and other professional services businesses.
Current areas of expertise include Injuries & Accidents; Industrial Disease; Clinical Negligence; Family Law; Contested Probate; Housing Disrepair; Employment Law; and Financial Services. For more information please visit: https://www.mmadigital.co.uk/